Industry: E-commerce (Health & Wellness Products)
Location: Saudi Arabia
Campaign Budget: SAR 50,000
Total Sales Generated: SAR 1,140,712.52
Platform: Shopify
Objective: Boost sales through targeted digital marketing and conversion rate optimization strategies.
Overview
Abshir store is an e-commerce store offering a curated selection of health and wellness products, including electronic gadgets, massage devices, and natural pain relief solutions. With a strong focus on improving the daily lives of its customers, the store became a go-to destination for wellness products in Saudi Arabia. To scale the business, Abshir.shop launched a highly successful digital marketing campaign in October 2023, achieving over SAR 1.1 million in sales.
Challenges
Despite a robust product lineup, Abshir.shop faced challenges in reaching a wider audience and converting visitors into customers. Key challenges included:
- Limited traffic: Although the Shopify store was well-designed, there was a need for more qualified traffic.
- Low conversion rates: Visitors were browsing but not completing purchases as expected.
- Adapting to local market preferences: The business needed to tailor its offerings to appeal to the unique preferences of Saudi customers, particularly regarding payment options and product relevancy.
Solution
Our strategy for Abshir.shop focused on three core areas to overcome these challenges:
- Targeted Traffic Generation:
- Platform Focus: Leveraging social media ads (Tiktok, Instagram) and Google Ads, we directed the marketing budget of SAR 50,000 towards highly targeted audiences.
- Local Focus: Ads were specifically targeted to Saudi Arabia, ensuring that the campaign resonated with local culture and preferences.
- Conversion Rate Optimization (CRO):
- Cash on Delivery (COD): By implementing the Releasit COD Form & Upsells app, Abshir.shop offered a payment method highly preferred in Saudi Arabia, building trust and significantly increasing conversions.
- Upselling and Cross-Selling: We utilized strategic upsells, such as offering discounted products when customers added certain items to their carts, which boosted the average order value (AOV).
- Enhancing the User Experience:
- Streamlined Product Pages: Each product page featured high-quality images, clear pricing, and concise product descriptions. Customers could quickly see key benefits, making it easier to make purchase decisions.
- Customer Reviews: Displaying customer reviews with images and testimonials added social proof, reinforcing the credibility of the products.
Results