About the Client: Dr. Hamza, a psychiatrist based in Alexandria, Egypt, aspired to raise awareness of his work and become well-known in the community. Facing the challenges of a non-existent social media presence, no public accounts, and a reluctance to use paid advertising, he sought a strategy to organically grow his reach.

Problem: Dr. Hamza's challenges were multifaceted:

• No Social Media Presence: No existing social media accounts.
• Camera Shyness: Uncomfortable speaking in front of the camera.
• Lack of Branding Guidelines: Absence of personal branding guidelines.
• Unclear Strategy: Unsure about reaching a wider audience.
• Organic Growth Preference: A preference for organic growth without paid advertising.

Process: To address Dr. Hamza's unique challenges, we devised a comprehensive process:

1. Personal Branding Strategy:
   • Defined a personal branding strategy to establish Dr. Hamza as an authoritative figure in psychiatry.
2. Brand Visuals Development:
   • Developed distinctive brand visuals to create a cohesive and recognizable online presence.
3. Market Research and Content Strategy:
   • Conducted market research to identify gaps in the psychiatric field.
   • Developed a content strategy based on identified market gaps and Dr. Hamza's expertise.
4. Choosing the Right Channel:
   • Determined TikTok as the most suitable platform for Dr. Hamza's target audience.
5. Focus Areas - TikTok Topics:
   • Defined three main topics for Dr. Hamza's personal branding: ADHD, OCD, and Addiction.
   • Identified a gap in child psychiatry during market research and decided to focus initially on that niche.

Results: The outcome of the strategic approach surpassed expectations:

• Organic Growth: Within two weeks, Dr. Hamza's TikTok account gained 10,000 followers organically.
• Video Views: In the first four days, the account accumulated over 100,000 video views.
• Total Views: Achieved a remarkable one million views on TikTok within the initial two weeks.
• Engagement: Received 200 messages inquiring about Dr. Hamza's services, all through organic reach.

TikTok Account

#mentalhealthmatters #mentalhealth #adhd #fypシ