About the Client:

Places is a well-established travel agency located in Alexandria, Egypt, specializing in local tourism experiences. With a commitment to showcasing the beauty and cultural richness of Egypt, Places has been a key player in the travel industry.

Channels :

• Facebook
• Instgaram

Problem:

Despite being a reputable agency, Places faced a significant challenge: inactivity in terms of marketing activities. Their Facebook page, which had accumulated 20,000 fake likes over a year of inactivity, hindered their reach to potential customers and weakened the effectiveness of their marketing efforts.

Process:

Recognizing the need for a comprehensive marketing strategy, we embarked on a thorough analysis of Places' situation and the local market. The goal was to develop a targeted plan that could effectively revive their online presence.

We identified key creative elements crucial for success:

1. Visuals Communicating Experience: Craft visuals that vividly communicate the unique experiences offered by each trip.
2. Content Depth: Developed content that provided comprehensive information about each trip, ensuring potential customers had all the details they needed.
3. Transparent Pricing: Ensure that visuals clearly display the trip's cost, promoting transparency and trust.

After aligning the creative approach, we executed a multi-faceted advertising strategy:

• Invested 1000 EGP in promoting page likes.
• Invested another 1000 EGP in engagement posts to raise awareness about the page and its offerings.
• Ran targeted ads for three prominent trips: Sharm El Sheikh, Dahab, and Hurghada.

Places Travel